A striking majority of millennial women today strive to own their own business
Millennial women may be working full-time but it turns out many of them are simultaneously building up their side hustle with an ultimate goal of starting their own business one day.
A new study conducted by women career online platform and conference Create & Cultivate with the help of award-winning marketing agency BuzzMG revealed that a whopping 83 percent of millennial working women strive to own their own business and 55 percent of them are actively hustling on the side while employed full-time.
Out of the 400 working women surveyed, 62 percent held full-time positions, while 58 percent believed entrepreneurship to be the most interesting career path to them.
And while such findings may border on selfishness at first glance, another important finding of the study is enough to debunk this observation. In fact, the large majority of respondents still cited family as their number one priority, followed respectively by themselves, their career and their friends.
Yes, Gen Y women would much rather work for themselves than someone else. But even while working for themselves, it’s not just themselves that they see: They strive to build both a career for themselves and a family beyond themselves that would surely benefit from this career.
This being said, most surveyed women said they would need a minimum of $10,000 to launch/build their business. Forty-five percent of them, however, admitted they are currently unable to save more than $200 a month.
Other study findings brushed upon millennial women’s online habits, with a blistering 90 percent of those surveyed admitting they spent at least 30 minutes per day online shopping. And while 75 percent spend an average of two hours every day on social media, 68 percent believed social media to be conversely affecting their self-esteem.