3 millennial marketing trends to keep an eye on this year
Marketing to millennials, who make up the biggest chunk of today’s workforce, has its distinct mechanisms and peculiarities.
This is precisely why we’ve resorted to marketing consultant and published author Samer Hajjar, who recently earned his Ph.D. in Marketing from EM Strasbourg Business School, to tell us more about the top three millennial marketing trends to keep an eye on in the coming months.
With mobile topping worldwide marketing trends for a few years now, firms are on their way to push mobile promotion further through the increased implementation of mobile-only offers. “In addition to driving sales, the data generated by such marketing promotions enable a better understanding of consumer behavior and the actual purchase patterns of modern-day shoppers,” Hajjar explained.
Marketing automation, which is set out to be an incontestable millennial trend according to Hajjar, consists of new technologies and software designed to automate marketers’ repetitive tasks in a way that allows them to promote their services/products on multiple online channels. “In addition to being a time saver, marketing automation is a money saver,” he told GYV. “Marketing automation minimizes the need for staff to spend much time and effort creating and sharing messages, collecting data, and providing detailed graphs, statistics and other detailed reports about the marketing campaigns.”
A recent livestreaming survey conducted by Ask Your Target Market revealed that 89 percent of respondents who watched live stream videos have watched live content from brands at least once. “Live streaming helps businesses raise awareness about their brand/services, connect with their consumers emotionally and allow them to participate in brand storytelling in ways that enrich the customer experience,” Hajjar noted, highlighting visual storytelling as one of the best tools to encourage a deeper level of engagement among consumers.
All in-text photos gathered and edited by Christina Fakhry
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