A roundup of everything new millennials have been accused of in 2016
After covering the latest millennial news for the past year, today we bring you a very special roundup of everything new that Gen Y has been blamed for in 2016, ranging from peculiar research findings to implied accusations.
1. Millennials do not seem to be rushing to the altar anytime soon. A report issued earlier this year by American research-based global consulting company Gallup Analytics revealed that millennials are delaying marriage longer than any generation before them due for the most part to growing financial challenges and shifting socio-cultural parameters, without nevertheless putting it off indefinitely.
2. Millennials’ votes were the hardest to win in the U.S. elections. A Pew Research Center poll revealed that millennials, known to be the most educated yet most financially challenged age cohort, hold the highest levels of political and religious disaffiliation recorded for any generation that the center has been polling on these topics in the quarter-century, which made their votes the most difficult to lure in the presidential elections.
3. Millennials don’t know what fabric softener is. An article published in the Wall Street Journal in December accused millennials of dragging down fabric softener sales to an all-time low based on data originating from consumer goods giant P&G whose most prominent liquid softener brand Downy has witnessed a blistering 26 percent decline in sales between 2007 and 2015 in the U.S. market.
4. Millennials’ excessive coffee consumption could be leading to a global supply crisis. A Bloomberg report released in November outlined the impact of millennials’ fast-growing coffee intake on java supplies among the world’s biggest producers, explaining that ever-increasing demand on the beverage is in fact inducing a shortage of supplies that threatens to affect coffee prices on the long run.
5. Millennials are not actively seeking career promotions. A study conducted by PwC in conjunction with the University of Southern California and the London Business School proved that millennials, unlike previous generations, are not willing to sacrifice their work-life balance for the sake of rapid professional advancement and would go as far as sacrificing some of their pay/slowing down the pace of their promotion to enjoy fewer work hours.