How to use social media to get the desired job: An exclusive guide for millennials
Editor's note: The following piece was submitted to Global Young Voices by Jessica Freeman, a professional journalist and a freelance content writer from Sydney, Australia. Freeman focuses her content writing on education, career, success and academic topics. You can follow her on Facebook and Google+.
Getting the desired job comes with many challenges. Millennials today have to look deeper and not accept to just blend in like people used to before. The pool of candidates for every work position is now vastly competitive, which is why it is important for the candidates to an online presence to their advantage.
Obsession with social media is actually one of the biggest criticisms of millennials nowadays, but is this really something to be seen as bad? Actually, being fairly active on social media exposes a millennial to an endless amount of knowledge and connections that can help them advance their career or open up new opportunities. This is why we have decided to prepare an exclusive guide for millennials to get their desired job.
The social network is the most popular method of communication, but this is not all. Today, you can use it as a way to stay in touch with the right people and expand your professional network. The result is opening yourself up to new career opportunities. As Jack Griffis, a writer at Australian Writings, has stated: “Not only do millennials have the advantage of being current on the latest social network technologies, but they also get the chance to enjoy each social media’s unique practices and characteristics.”
Social media allows you to investigate
Proving to your connections that you have value is the key to building longterm relationships. Luckily, social media helps you to become the 'spy of the year' and allows you to learn about your future employers, colleagues and even your competition.
Learning what your company needs and what they require can really help you to show them the qualities they are looking for. Aside from this, a proper research allows you to see if a particular company is the best work environment for you.
Social media accounts
An Ipsos study of more than 1,000 participants aged 20-35 found out that the most recent social media platforms are not as widely spread as the older ones. Use this finding to your advantage by being one of the millennials who take matters into their own hands. Being aware of every new social media tool puts you ahead of your competitors who might not have found out about it yet.
In order to find and reach future employers, you have to create professional social media accounts. If you haven’t done so already, get on your laptop or tablet, join LinkedIn and start connecting to as many relevant people as you can.
Using LinkedIn as a tool that will help you connect with people who work in your sphere of interest can be a life-changing move. LinkedIn is considered to be the go-to network for both sides of the hiring process — prospective employees and employers. According to a Career Glider infographic, 79 percent of all employers hire through LinkedIn and 90 percent of those who use the professional social platform actually screen and contact their candidates on the basis of their profiles.
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As soon as you create your profile, make sure that you complete the sections and enrich the content in a way that looks enticing to potential employers. “Have multiple connections, follow companies, become a member of groups. The depth of your engagement, especially on LinkedIn, stands out to employers,” Bryan Lewis, COO of Third Bridge, said.
Twitter is the social media platform you use to check your competition and read what they think. If you do so carefully, you can learn what they know and find their weaknesses.
Twitter is one of the most conversational social media platforms. What you share on Twitter and whom you engage with influences your followers’ perception of you. If you manage to present yourself in the best light possible, Twitter can really help you land your next job.
Twitter is also a great place to meet potential employees. Many executives now run their own Twitter and are open to communicating with interested job candidates. Using Twitter, you can showcase your knowledge and increase your chances of being employed.
If you are looking for a job, try to make all your replies, tweets and retweets fit in the topic that is relevant for the job position and the company you are interested in. This is the right place to use keywords and hashtags. “Make sure you are using the proper hashtags to both be noticed and to take notice of thought leaders in the industry,” Bill Peppler, a managing partner at IT tech company Kavaliro, said.
According to the Career Glider infographic, 83 percent of people who are looking for a job have a profile on this social network. The truth is, when used for purposes other than job seeking, Facebook can reveal a lot of personal information that can harm your employment chances if a recruiter decides to look you up. This is why it is highly important to make sure private content remains private and only employment information, professional skills and interests are public.
Facebook is a network that connects people. Aside from helping employers find and learn more about you, this is the place where you engage with your colleagues. Use the platform to get in touch with future colleagues, get informed on new company policies, changes and happenings, and receive some advice from other employees.
Facebook is also a way to be informed. A survey conducted by the American Press Institute has measured that many social networks are now pathways to information. Out of all, Facebook is the leader. The percentage of people who get news and information from Facebook often or occasionally reaches 88 percent.
Social media platforms are the staples of millennials’ daily lives. Natives of the digital age, they have actually grown up in a technologically advanced world. While many today are using this to their advantage and making a living on social media, others often forget that a good, constant and effective online presence can help them to achieve their career goals.