Being part of the most educated generation in history, millennial women handle their business quite differently from previous generations.
In 2015, CEB, a global best practice insights and technology company, conducted an online survey in which 2,000 male and female millennials participated. The survey’s results highlighted what shapes millennial women — they are actually more practical and hardworking than once thought.
The following eight points represent millennial women’s idea of success.
1. Contrary to common belief, women born between 1978 and 1995 don’t think they can have it all. What they expect is actually a full array of choices, or rather specific options to create individualized solutions in life.
2. While only 71 percent of millennial men think it is equally important for both sexes to have successful careers, 77 percent of millennial women regard this as crucial. “It really doesn’t affect me what other people think of gender roles. I just do what works for me,” one respondent in the CEB Iconoculture Consumer Insights interview said.
3. Despite 63 percent of women saying “it doesn't matter who the primary income-earner is in a family,” they are far more comfortable “bringing home the bacon” than depending on partners. Actually, 42 percent of them have upper-middle to high income.
4. In addition to sharing income responsibilities, 77 percent of women think that both partners should be equally engaged in rearing their children.
5. Several millennials saw their parents lose jobs during the economic downturn, so shopping smart has become a priority for them. However, when shopping for health and food products, millennial women say quality is more important than cost.
6. It is not unusual for millennials to be living with their parents or bike to work, not to save money for investment purposes but to fund amazing vacations. Eighty-three percent of millennial women interviewed claimed indeed that personal needs are the priority.
7. Although millennial women are having children later in life, 81 percent of them agree that family time always comes first. “I'm willing to make tradeoffs in my professional life,” a female respondent said. “I’m willing to sacrifice working overtime and making more money to spend more time with my kids.”
8. For millennial women, personal satisfaction takes precedence over status. Seventy-one percent of them agree that a job should be enjoyable and fulfilling, while 64 percent consider personal interests essential for wellbeing. As another CEB Iconoculture IdeaLab said, “having time for yourself is fundamental. If you can’t work on yourself, you can’t exactly be in a position to help others. That remains true for me since I am a mom. If I don’t have time for myself, I can’t be very functional for my family.”