In the U.S. state of Alabama, the beginning of the academic year and the intercollegiate athletics’ kickoff are marked by College Colors Day. The recurrence aims to promote the traditions and mood that mark a good college experience by encouraging people across America to wear clothes of their favorite college or university throughout the day.
It also strives to advocate higher education through increased public awareness and celebrates the achievements of colleges and universities, all while stressing the crucial role they play in life.
Since its establishment in 2004, College Colors Day has grown quickly throughout the U.S. Several organizations and millions of people participate annually wearing their team colors and sharing this celebration's spirit with friends, classmates and colleagues.
The Higher Education Partnership's College Colors Proclamation Day (CCPD), usually held one week before the U.S. national event, brings together student leaders and reps in a press conference with the governor of Alabama, to proclaim a particular date as College Colors Day in the state. On Aug. 26, 2015, the press conference established the second day of September as the official 2016 College Colors Day.
Last year saw the biggest College Colors Day ever, with over 70 athletes, celebrities and musicians joining thousands of people expressing their fandom for their alma maters and favorite schools. Expectations for this year's celebration are even bigger.
Today, visiting the celebration's official website, it is possible to create your own shareable avatar, beside registering to win an all-expenses-paid trip to the pinnacle of the college football competition. Three lucky fans from across the country will be awarded the prize of experiencing the College Football Playoff National Championship in Tampa, Fla.
Tickets to the game are provided by College Football Playoff and Extra Yard for Teachers, the College Football Playoff's primary charity partner that honors the teachers helping student-athletes across the country in realizing their wish of attending college.
"The kickoff to college football is an exciting time of year for everyone," Catherine Gammon, the senior vice president of brand development at The Collegiate Licensing Company. "Whether you're a freshman in your first year at university, someone who loves celebrating their alma mater, or just an everyday fan who is excited to root on their team, College Colors Day is the perfect time to display your passion and pageantry of college sports."
What better way to start the new school year?