Struggling with a stagnant LinkedIn presence? It’s time to up your game! Follow these tips to give your profile a winning makeover.
1. Give up boring headlines.
Your professional headline is almost like a door to your LinkedIn profile. A boring headline won’t get many people to knock at your door. And that’s surely not something you would want to happen. Put some effort in crafting a catchy headline that other users will remember you for without sliding into over-the-top ground. Make it precise, snappy and personal.
2. Keep your profile up-to-date.
Your LinkedIn profile has to be as recently/frequently updated as your résumé. Get into the habit of adding any new positions/degrees/awards to your profile as they materialize. Remember that this in an online record that will be listed among the top search results when employers google your name. Make it count!
3. Avoid novel-length job descriptions.
No one wants to read a dreadfully generic five-paragraph job description that you most likely copy-pasted from your employment contract (especially when you've listed like five of them). Keep it simple. A few bullet points/small explanatory paragraph would do in most cases.
4. Pick the right photo.
No, you cannot use a mirror selfie as your LinkedIn photo. Think of a presentable picture that reflects your personal style and is relevant to your professional record. And make sure it's of a good quality.
5. Come up with a complete yet concise summary.
Many LinkedIn users fall in the trap of neglecting the 'Summary' section of their profiles and you should definitely not be one of them. Write a comprehensive but concise introduction of yourself and back it up with multimedia when possible. Remember that your professional summary should not turn into a melodramatic creative writing essay about the meaning of life.
6. Stay away from generic statements.
Employers do NOT want to know that you "worked on various projects" as part of the job. Go for specific, personalized descriptions.
And make sure to run a quick spell check before you save the info to your profile. Typos and Internet slangs are a definite no-no.
7. Dig out as many professional connections as possible (and invite them to connect).
Try to come up with a list of your professional contacts to use as a basis for your LinkedIn search.
Your contacts can include anything from employers and colleagues to friends and alumni of your college/school.
8. Do not go overboard with skills.
You really don’t need to list 198 skills to show your expertise.
Limit your skills to a maximum of 10. (And Microsoft Office should strictly not be one of them.)
9. Reorder your profile sections.
You don't have to stick to the standard division. Order your profile section according to their relevance.
For example, if you your academic degrees are more impressive than your work experience, then why not list them first?
10. Include your contact info.
Make sure to include an email/phone number people can reach you at. And let’s be honest, the email address you created 10 years ago is definitely not your best bet. Your Gmail or work email are always a better alternative.
Cover credit: LinkedIn (LinkedIn CEO Jeff Weiner's Profile)